عنوان

Social marketing for public health :

شابک

0763757977 (pbk.)

شابک

9780763757977 (pbk.)

شماره

b525667

عنوان اصلي

Social marketing for public health :

نام عام مواد

[Book]

ساير اطلاعات عنواني

global trends and success stories /

نام نخستين پديدآور

edited By Hong Cheng, Philip Kotler, Nancy R. Lee

محل نشرو پخش و غیره

Sudbury, Mass. :

نام ناشر، پخش کننده و غيره

Jones and Bartlett,

تاریخ نشرو بخش و غیره

[2011]

تاریخ نشرو بخش و غیره

©2011

نام خاص و کميت اثر

xxv, 422 pages :

ساير جزييات

illustrations ;

ابعاد

23 cm

متن يادداشت

Includes bibliographical references and index

متن يادداشت

Social Marketing for Public Health / Hong Cheng, Philip Kotler and Nancy R. Lee -- Reducing Tobacco Use in the United States: A Public Health Success Story ... So Far / Nancy R. Lee -- Saskatchewan in Motion: A Community-Based, Provincewide Social Marketing Initiative in Canada to Promote Physical Activity / Francois Lagarde, Cathie Kryzanowski and James H. Mintz -- Love, Sex, and HIV/AIDS: Using Social Marketing to Redefine Gender Norms Among Mexican Youth / Ruth Massingill -- Tuberculosis: Keys to Success in Peru / Nancy R. Lee -- Increasing School Meal Uptake in a Deprived Region in England: Overcoming the Barriers / Rowena Merritt ... [et al.] -- Choose Health in Food Vending Machines: Obesity Prevention and Healthy Lifestyle Promotion in Italy / Giuseppe Fattori, Paola Artoni and Marcello Tedeschi -- Establishing a Healthy Drinking Culture: Systembolaget-Alcohol Monopoly and Public Health in Sweden / Karin M. Ekstrom and Lena Hansson -- Creating a Commercial Market for Insecticide-Treated Mosquito Nets in Nigeria / Willard D. Shaw -- "Safe Water Saves Lives": Clean Drinking Water Reduces Diarrhea-Related Mortality in Madagascar / Steven W. Honeyman -- Socialism Meets Social Marketing: Jump-Starting the Commercial Contraceptive Market in the Former Soviet Republic of Kazakhstan / Donald Ruschman, Randi Thompson and Tatiana Stafford -- "Love Your Liver, Improve Your Health": A Hepatitis B Prevention and Educational Campaign in China / Hong Cheng, Jun Qiao and Huixin Zhang -- Integrated Corporate Social Initiatives in Japan: From Product Development to Healthcare Information / Morikazu Hirose -- Successful Contraceptive Social Marketing Attempts in India / Sameer Deshpande ... [et al.] -- Social Marketing Practices: Government and Private Partnerships in Controlling Diseases and Promoting a Healthy Lifestyle in Singapore / Kavita Karan -- Reducing Drink Driving Road Deaths: Integrating Communication and Social Policy Enforcement in Australia / Samantha Snitow and Linda Brennan

بدون عنوان

0

موضوع مستند نشده

Health promotion

موضوع مستند نشده

Public health

موضوع مستند نشده

Social marketing

موضوع مستند نشده

Health Promotion

موضوع مستند نشده

Public Health

موضوع مستند نشده

Social Marketing

شماره

ويراست

شماره رده

نشانه اثر

شماره رده

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Cheng, Hong,1958-

مستند نام اشخاص تاييد نشده

Kotler, Philip

مستند نام اشخاص تاييد نشده

Lee, Nancy,1945-

تاريخ عمليات

20160203201232.0

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y