عنوان

Becoming a public relations writer :

شابک

0805842608 (pbk. : alk. paper)

شماره

b524084

عنوان اصلي

Becoming a public relations writer :

نام عام مواد

[Book]

ساير اطلاعات عنواني

a writing process workbook for the profession /

نام نخستين پديدآور

Ronald D. Smith

وضعيت ويراست

2nd ed

محل نشرو پخش و غیره

Mahwah, N.J. :

نام ناشر، پخش کننده و غيره

Lawrence Erlbaum Associates,

تاریخ نشرو بخش و غیره

2003

نام خاص و کميت اثر

xv, 464 p. :

ساير جزييات

ill. ;

ابعاد

24 cm

متن يادداشت

Includes bibliographical references (p. 433-436) and index

متن يادداشت

Part one -- Principles of effective writing 01 -- 1. Writing ... and what it means to you 03 -- 2. Effective writing 12 -- 3. Communication theory and persuasion 42 -- 4. The writing process 61 -- Part two -- Public relations writing through journalistic media 93 -- 5. News and the public relations writer 95 -- 6. News releases 122 -- 7. Working with the media 159 -- 8. Broadcast media 187 -- 9. Organizational features 206 -- 10. Advocacy and opinion 229 -- Part three -- Public relations writing through organizational media 253 -- 11. Fliers, brochures, and web sites 255 -- 12. Newsletters and corporate reports 275 -- 13. Direct-mail appeals 299 -- 14. Public relations advertising 316 -- 15. Speeches and interviews 346 -- Part four -- Pulling it all together 367 -- 16. Information kits 369 -- 17. Writing for news conferences 379 -- Appendix A. A common sense stylebook for public relations writers 395 -- Appendix B. Copy editing 411 -- Appendix C. Careers in public relations 413 -- Appendix D. Professional organizations 421 -- Appendix E. Ethical standards

بدون عنوان

0

موضوع مستند نشده

English language-- Written English

موضوع مستند نشده

Public relations

موضوع مستند نشده

Public relations-- Authorship

شماره

ويراست

شماره رده

شماره رده

نشانه اثر

نشانه اثر

مستند نام اشخاص تاييد نشده

Smith, Ronald D.,1948-

تاريخ عمليات

20030814092729.0

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y