Articles originally published in the Harvard business review since 1982
یادداشتهای مربوط به کتابنامه ، واژه نامه و نمایه های داخل اثر
متن يادداشت
Includes bibliographical references and index
یادداشتهای مربوط به مندرجات
متن يادداشت
Lessons in the service sector / James L. Heskett -- Service companies : focus or falter / William H. Davidow and Bro Uttal -- Beyond products : services-based strategy / James Brian Quinn, Thomas L. Doorley, and Penny C. Paquette -- Customer intimacy and other value disciplines / Michael Treacy and Fred Wiersema -- The service-driven service company / Leonard A. Schlesinger and James L. Heskett -- The new productivity challenge / Peter F. Drucker -- Loyalty-based management / Frederick F. Reichheld -- My employees are my service guarantee / Timothy W. Firnstahl -- Service comes first : an interview with USAA's Robert F. McDermott / Thomas Teal -- How I turned a critical public into useful consultants / Peter T. Johnson -- Crime and management : an interview with New York City police commissioner Lee P. Brown / Alan M. Webber -- The new old-fashioned banking / Ronald Grzywinski -- Profits with a purpose : an interview with Tom Chapman / Nancy A. Nichols -- Putting the service-profit chain to work / James L. Heskett ... [et al.]