a guide to identifying foreign language communication needs in corporations /
نام نخستين پديدآور
Nigel Reeves and Colin Wright.
وضعیت نشر و پخش و غیره
محل نشرو پخش و غیره
Philadelphia, Pa. :
نام ناشر، پخش کننده و غيره
Multilingual Matters,
تاریخ نشرو بخش و غیره
c1996.
مشخصات ظاهری
نام خاص و کميت اثر
viii, 139 p. :
ساير جزييات
ill. ;
ابعاد
25 cm.
فروست
عنوان فروست
Topics in translation ;
مشخصه جلد
9
یادداشتهای مربوط به کتابنامه ، واژه نامه و نمایه های داخل اثر
متن يادداشت
Includes bibliographical references (p. 137-139) and index.
یادداشتهای مربوط به مندرجات
متن يادداشت
Ch. 1. Introduction to Linguistic Auditing and Overview of the Book -- Ch. 2. Initiating the Audit (Preliminary Stage) -- Ch. 3. Integrating the Audit into the Planning Process (Audit Stage 1) -- Ch. 4. Understanding the Organisation: Foreign Language Communication at the Departmental Level (Audit Stage 2) -- Ch. 5. Analysing Postholders' Foreign Language Use and Needs (Audit Stage 3) -- Ch. 6. Assessing Postholders' Foreign Language Skills: From Proficiency Assessment to the Languages Resource Inventory (Audit Stage 4) -- Ch. 7. Reporting Back (Audit Stage 5) -- Appendix 1: Linguistic Auditing Overview Chart -- Appendix 2: Preliminary Stage: Agenda Items for the First Meeting with Senior Management -- Appendix 3: Audit Stage 1: The Strategic Planning Analysis Technique (SPAT), The 'TOWS' Analysis, Problem Analysis and Solving Sequence (PASS) -- Appendix 4: Audit Stage 2: Road Maps and Overlays.
بدون عنوان
0
یادداشتهای مربوط به خلاصه یا چکیده
متن يادداشت
Linguistic Auditing tackles an important but overlooked dimension in the drive for quality: capability in foreign language communication, which puts the needs and sensibilities of the customer first, and eliminates loss of time, misunderstandings and bad feelings through helping to maximise staff's current language capacity and build new capability through purpose-based training and conformance at the communication level to planning objectives.
عنوان اصلی به زبان دیگر
عنوان اصلي به زبان ديگر
Guide to identifying foreign language communication needs in corporations
موضوع (اسم عام یاعبارت اسمی عام)
موضوع مستند نشده
Business communication.
موضوع مستند نشده
Businesspeople-- Foreign language competency.
موضوع مستند نشده
Corporations, Foreign-- Management.
موضوع مستند نشده
International business enterprises-- Management.
موضوع مستند نشده
Training needs-- Evaluation.
رده بندی کنگره
شماره رده
HD62
.
4
نشانه اثر
.
R44
1996
نام شخص به منزله سر شناسه - (مسئولیت معنوی درجه اول )