عنوان

Selling professional and financial services handbook /

شابک

1118728149 (hardback)

شابک

9781118728147 (hardback)

شابک اشتباه

9781118728093 (ePDF)

شابک اشتباه

9781118728178 (Mobi)

شابک اشتباه

9781118728444 (ePub)

شماره

dltt

عنوان اصلي

Selling professional and financial services handbook /

نام عام مواد

[Book]

نام نخستين پديدآور

Scott Paczosa, Chuck Peruchini

نام خاص و کميت اثر

xiv, 175 pages :

ساير جزييات

illustrations ;

ابعاد

24 cm

عنوان فروست

Wiley finance series

متن يادداشت

Includes index

متن يادداشت

"Times are tough for people who sell financial services and this book offers a new solution proven in practice. The book describes methods the authors have used and taught since the 1990s, most recently at a major consulting firm, where they led a national sales team to revenue gains of 500% over four years -- in a period that included the recession of 2008-2010. Their book shows how the same approach can grow sales for public financial service firms struggling to sell to corporate and institutional clients in today's tight economy. The solution is not any new twist on face-to-face selling techniques or the art of persuasion. It's a strategic approach built around a simple fact: the markets are tight but far from static. Even with lean budgets, client companies must respond to urgent changes and emerging threats in their industries. Thus they will buy services from the sellers who can help them detect, understand, and cope with what's coming their way.The book outlines a systematic way of becoming such a valued resource. Readers learn to scan the horizon for early signs of "rock-ripple events." Major changes in the business world often spring from new developments that are little noted or heeded, at first, by the client companies soon to be affected by them. But like a rock dropped in a pond, these events set off ripples that sweep through entire industry sectors, creating must-have service needs"--

عنوان

Selling professional and financial services handbook

شماره استاندارد بين المللي کتاب و موسيقي

9781118728093

موضوع مستند نشده

Financial services industry

موضوع مستند نشده

Selling

موضوع مستند نشده

Strategic planning

شماره

ويراست

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Paczosa, Scott

مستند نام اشخاص تاييد نشده

Peruchini, Chuck

تاريخ عمليات

20141129042123.0

قواعد فهرست نويسي ( بخش توصيفي )

rda

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y