عنوان

Leading digital :

شابک

1625272472 (hardback)

شابک

9781625272478 (hardback)

شماره

dltt

عنوان اصلي

Leading digital :

نام عام مواد

[Book]

ساير اطلاعات عنواني

turning technology into business transformation /

نام نخستين پديدآور

George Westerman, Didier Bonnet, Andrew McAfee

نام خاص و کميت اثر

vi, 292 pages :

ساير جزييات

illustrations ;

ابعاد

25 cm

متن يادداشت

Includes bibliographical references and index

متن يادداشت

What is digital mastery? -- Creating a compelling customer experience -- Exploiting the power of core operations -- Reinventing business models -- Crafting your digital vision -- Engaging the organization at scale -- Governing the transformation -- Building technology leadership capabilities -- Framing the digital challenge -- Focusing investment -- Mobilizing the organization -- Sustaining the digital transformation

بدون عنوان

0

متن يادداشت

"Leading Digital makes the provocative argument that the next imminent phase of digital technology adoption - driven by the convergence of mobility, analytics, social media, cloud computing, and embedded devices - will make everything that's happened so far look like a prelude. The authors, a trio of highly regarded thought leaders on corporate digital transformation, say changes in the digital realm so far have focused on high tech and media companies - but there's still a whopping 94% of the business economy that needs to change. This book will show them how. George Westerman of MIT, Didier Bonnet of Capgemini Consulting, and Andrew McAfee, also at MIT, say there is opportunity for these businesses to learn from those that have already mastered the digital landscape. Based on a study of more than 400 large, mainstream firms in every industry around the globe, the authors usefully break down how these organizations have used their own digital transformation to gain strategic, competitive advantage. Readers will learn how these digital leaders have transformed their businesses through smart and rigorous digital investments, and through smart and effective leadership of the change. Leading Digital offers practical, real-life tested frameworks that can be instantly applied. Case studies include Nike, Caesars, Burberry, Asian Paints, Pages Jaunes, Codelco, and more"--

موضوع مستند نشده

Information technology-- Management

موضوع مستند نشده

Organizational change

موضوع مستند نشده

Strategic planning

شماره

ويراست

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Westerman, George,1963-

مستند نام اشخاص تاييد نشده

Bonnet, Didier

مستند نام اشخاص تاييد نشده

McAfee, Andrew

تاريخ عمليات

20141107075359.0

قواعد فهرست نويسي ( بخش توصيفي )

rda

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y