عنوان

Good works! :

شابک

1118206681

شابک

9781118206683

شماره

dltt

عنوان اصلي

Good works! :

نام عام مواد

[Book]

ساير اطلاعات عنواني

marketing and corporate initiatives that build a better world ... and the bottom line /

نام نخستين پديدآور

Philip Kotler; David Hessekiel & Nancy R. Lee

محل نشرو پخش و غیره

Hoboken, NJ :

نام ناشر، پخش کننده و غيره

Wiley,

تاریخ نشرو بخش و غیره

2012

نام خاص و کميت اثر

VI, 282 S. :

ساير جزييات

Ill., graph. Darst

متن يادداشت

"Marketing guru Philip Kotler explains how social initiatives can help your business growBusinesspeople who mix cause and commerce are often portrayed as either opportunistic corporate "causewashers" cynically exploiting nonprofits, or visionary social entrepreneurs for whom conducting trade is just a necessary evil in their quest to create a better world. Marketing and corporate social initiatives requires a delicate balancing act between generating financial and social dividends. Good Works is a book for business builders, not a Corporate Social Responsibility treatise. It is for capitalists with the hearts and smarts to generate positive social impacts and bottom-line business results.Good Works is rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals. Makes the case that purpose-driven marketing has moved from a nice-to-do to a must-do for businesses Explains how to balance social and business goals Author Philip Kotler is one of the world's leading authorities on marketing ; David Hessekiel is founder and President of Cause Marketing Forum, the world's leading information source on how to do well by doing good ; Nancy Lee is a corporate social marketing expert, and has coauthored books on social marketing with Philip Kotler With Good Works, you'll find that you can generate significant resources for your cause while achieving financial success"-- Provided by publisher

عنوان

Good works

موضوع مستند نشده

Marketing-- Social aspects

موضوع مستند نشده

Relationship marketing

موضوع مستند نشده

Social responsibility of business

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Kotler, Philip,1931-

مستند نام اشخاص تاييد نشده

Hessekiel, David,1960-

مستند نام اشخاص تاييد نشده

Lee, Nancy R.,1932-

تاريخ عمليات

20130904110241.0

قواعد فهرست نويسي ( بخش توصيفي )

rakwb

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y