عنوان

From Bombay to Bollywood :

شابک

0814729495

شابک

0814771890

شابک

9780814729496

شابک

9780814771891

شابک اشتباه

9780814729496

شماره

dltt

عنوان اصلي

From Bombay to Bollywood :

نام عام مواد

[Book]

ساير اطلاعات عنواني

the making of a global media industry /

نام نخستين پديدآور

Aswin Punathambekar

نام خاص و کميت اثر

xi, 255 pages :

ساير جزييات

illustrations ;

ابعاد

24 cm

عنوان فروست

Postmillennial pop

متن يادداشت

Includes bibliographical references (pages 229-239) and index

متن يادداشت

Introduction -- Bollywood is useful: media industries and the state in an era of reform -- Staging Bollywood: industrial identity in an era of reform -- "It's all about knowing your audience": marketing and promotions in Bollywood -- "Multiplex with unlimited seats": dot-coms and the making of an overseas -- Territory -- "It's not your dad's Bollywood": diasporic entrepreneurs and the allure of digital media -- -- Conclusion: fandom and other transnational futures

بدون عنوان

0

متن يادداشت

From Bombay to Bollywood analyses the transformation of the national film industry in Bombay into a transnational and multi-media cultural enterprise, which has come to be known as Bollywood. Combining ethnographic, institutional, and textual analyses, Aswin Punathambekar explores how relations between state institutions, the Indian diaspora, circuits of capital, and new media technologies and industries have reconfigured the Bombay-based industry's geographic reach. Providing in-depth accounts of the workings of media companies and media professionals, Punathambekar has produced a timely analysis of how a media industry in the postcolonial world has come to claim the global as its scale of operations. Based on extensive field research in India and the U.S., this book offers empirically-rich and theoretically-informed analyses of how the imaginations and practices of industry professionals give shape to the media worlds we inhabit and engage with. Moving beyond a focus on a single medium, Punathambekar develops a comparative and integrated approach that examines four different but interrelated media industries--film, television, marketing, and digital media. Offering a path-breaking account of media convergence in a non-Western context, Punathambekar's transnational approach to understanding the formation of Bollywood is an innovative intervention into current debates on media industries, production cultures, and cultural globalization

موضوع مستند نشده

Motion picture industry-- India

موضوع مستند نشده

Motion pictures-- India

شماره

ويراست

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Punathambekar, Aswin

تاريخ عمليات

20171003095320.0

قواعد فهرست نويسي ( بخش توصيفي )

rda

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y