عنوان

Branded male :

شابک

0749450118

شابک

9780749450113

شماره

dltt

عنوان اصلي

Branded male :

نام عام مواد

[Book]

ساير اطلاعات عنواني

marketing to men /

نام نخستين پديدآور

Mark Tungate.

نام خاص و کميت اثر

ix, 228 pages, 16 unnumbered pages of plates :

ساير جزييات

color illustrations ;

ابعاد

24 cm

متن يادداشت

Includes bibliographical references (p. [222]-223) and index.

متن يادداشت

1. Skin: The grooming conundrum -- The razor's edge -- Shop options -- National characteristics -- Tooled up -- Male beauty parlours -- 2. Cloth: Fear and clothing -- The repression of menswear -- The importance of being suited -- Return to clubland -- Accessory after the fact -- 3. Diet: Diet hard -- Homme fatale -- 4. Home: Single life -- Habitat's dad -- Ikea boys -- 5. Wheels: Upwardly automobile -- Branding the 'Bimmer' -- Web for hire -- Size isn't everything -- Routes to the consumer -- 6. Travel: Moving target -- The seduction of sleep -- Attacking Mr JetSet-- 7. Words: Glossies for guys -- From smooth operators to new lads -- Climbing back upmarket -- Men and newspapers -- Not taking it literally -- 8. Gadgets: Technophilia -- Technology for all -- The games men play -- 9. Hotels: Rooms with all the trimmings -- Bad behaviour is good for business --10. Pictures: The power of TV sport -- How men watch sports -- Product placement-branding bond --11. Body: The fitness imperative -- Making the cut -- 12. Alcohol: The beer punters -- Marketing the hard stuff -- The health debate -- 13. Restaurants: Restaurants as brands --Generous tips -- 14. Sex: Internet connections -- Performance blues -- Don't just do it -- Conclusion.

بدون عنوان

0

موضوع مستند نشده

Branding (Marketing)

موضوع مستند نشده

Male consumers.

موضوع مستند نشده

Target marketing.

مستند نام اشخاص تاييد نشده

Tungate, Mark,1967-

تاريخ عمليات

20140908224138.0

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y