عنوان

The Color Revolution /

شابک

0262017776 (alk. paper)

شابک

9780262017770 (alk. paper)

شماره

dltt

عنوان اصلي

The Color Revolution /

نام عام مواد

[Book]

نام نخستين پديدآور

Regina Lee Blaszczyk.

نام خاص و کميت اثر

xiv, 380 pages :

ساير جزييات

illustrations (some color) ;

ابعاد

27 cm.

عنوان فروست

Lemelson Center studies in invention and innovation

متن يادداشت

Includes bibliographical references and index.

متن يادداشت

Mauve Mania -- Anarchy -- Nationalism -- Hide and Seek -- True Blue -- Entente -- L'Ensemble américain -- Rainbow Cities -- Mood Conditioning -- Sunshine Yellow -- Think Pink!

بدون عنوان

0

متن يادداشت

"In this book, the author traces the relationship of color and commerce, from haute couture to automobile showrooms to interior design, describing the often unrecognized role of the color profession in consumer culture. She examines the evolution of the color profession from 1850 to 1970, telling the stories of innovators who managed the color cornucopia that modern artificial dyes and pigments made possible. These 'color stylists', 'color forecasters,' and 'color engineers' helped corporations understand the art of illusion and the psychology of color. She describes the strategic burst of color that took place in the 1920s, when General Motors introduced a bright blue sedan to compete with Ford's all-black Model T and when housewares became available in a range of brillant hues. She explains the process of color forecasting--not a conspiracy to manipulate hapless consumers but a careful reading of cultural trends and consumer taste. And she shows how color information flowed from the fashion houses of Paris to textile mills in New Jersey. Today professional colorists are a part of design management teams at such global corporations as Hilton, Disney, and Toyota. This book tells the history of how colorists help industry capture the hearts and dollars of consumers."--Jacket.

موضوع مستند نشده

Color in design-- History.

موضوع مستند نشده

Color in marketing-- History.

موضوع مستند نشده

Consumer behavior-- History.

موضوع مستند نشده

Product design-- History.

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Blaszczyk, Regina Lee

تاريخ عمليات

20140514094814.0

قواعد فهرست نويسي ( بخش توصيفي )

rda

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y