عنوان

Business in action /

شابک

0132828782

شابک

9780132828789

شماره

dltt

عنوان اصلي

Business in action /

نام عام مواد

[Book]

نام نخستين پديدآور

Courtland L. Bovée, John V. Thill.

وضعيت ويراست

Sixth edition.

نام خاص و کميت اثر

xl, 486 pages.

متن يادداشت

Includes bibliographical references and index.

متن يادداشت

Preface -- Prologue -- Setting the stage : the business of business -- Developing a business mindset -- Understanding basic economics -- The global marketplace -- Business ethics and corporate social responsibility -- Building the framework : business ownership and entrepreneurship -- Forms of ownership -- Entrepreneurship and small-business ownership -- Guiding the enterprise : leadership, organization, and operations -- Management roles, functions, and skills -- Organization and teamwork -- Production systems -- Supporting the workforce : motivation and human resources -- Employee motivation -- Human resources management -- Labor relations -- Satisfying the customer : marketing, sales, and customer support -- The art and science of marketing -- Product and pricing strategies -- Distribution and marketing logistics -- Customer communication -- Managing the money : accounting and financial resources -- Financial information and accounting concepts -- Financial management -- Financial markets and investment strategies -- The money supply and banking systems -- References.

بدون عنوان

0

موضوع مستند نشده

Business.

موضوع مستند نشده

Commerce.

موضوع مستند نشده

Industrial management.

شماره

ويراست

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Bovée, Courtland L.

مستند نام اشخاص تاييد نشده

Thill, John V.

تاريخ عمليات

20120221113219.0

قواعد فهرست نويسي ( بخش توصيفي )

rda

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y