The strategy and organization of international business
نام عام مواد
[Book]
نام نخستين پديدآور
edited by Peter J. Buckley, Fred Burton and Hafiz Mirza.
وضعیت نشر و پخش و غیره
محل نشرو پخش و غیره
Houndmills, Basingstoke, Hampshire
نام ناشر، پخش کننده و غيره
Macmillan Press ; New York : St. Martin's Press,
تاریخ نشرو بخش و غیره
1998.
مشخصات ظاهری
نام خاص و کميت اثر
(xiv, 272 pages) : illustrations.
فروست
عنوان فروست
Academy of International Business series.
یادداشتهای مربوط به مندرجات
متن يادداشت
Introduction: The Strategy and Organization of International Business / Peter J. Buckley, Fred Burton and Hafiz Mirza -- Part I: Organizational Issues in International Business Multinational Subsidiary Development in an Integrated Europe / Neil Hood and Stephen Young Strategic Management Interaction between French Multinationals and Subsidiaries in Sub-Saharan Africa / Frank Bartels Uncertainty Avoidance in Greece / Malcolm Chapman and Christos Antoniou -- Part II: International Marketing Strategy: Measuring Market Orientation in an Export Context / John W. Cadogan and Adamantios Diamantopoulos The European Network of Regional Technology Advisory Centres / Eleanor J. Morgan and Nick K. Crawford
نام شخص به منزله سر شناسه - (مسئولیت معنوی درجه اول )