عنوان

Aerospace Marketing Management :

شابک

1461353777

شابک

1461510651

شابک

9781461353775

شابک

9781461510659

شماره

b295523

عنوان اصلي

Aerospace Marketing Management :

نام عام مواد

[Book]

ساير اطلاعات عنواني

Manufacturers · OEM · Airlines · Airports · Satellites · Launchers

نام نخستين پديدآور

by Philippe Malaval, Christophe Bénaroya.

محل نشرو پخش و غیره

Boston, MA

نام ناشر، پخش کننده و غيره

Springer US

تاریخ نشرو بخش و غیره

2002

نام خاص و کميت اثر

272 pages

متن يادداشت

Aerospace Marketing Management is a marketing manual devoted to: -the aeronautics sector: parts suppliers, aircraft manufacturers, and airlines, -the space sector: suppliers, integrators, and service providers. It presents the essentials of marketing from basic concepts such as segmentation, positioning and the marketing plan, to the product policy, pricing, distribution and communication. This book also includesAerospace Marketing Management is a marketing manual devoted to: -the aeronautics sector: parts suppliers, aircraft manufacturers, and airlines, -the space sector: suppliers, integrators, and service providers. It presents the essentials of marketing from basic concepts such as segmentation, positioning and the marketing plan, to the product policy, pricing, distribution and communication. This book also includesAerospace Marketing Management is a marketing manual devoted to: -the aeronautics sector: parts suppliers, aircraft manufacturers, and airlines, -the space sector: suppliers, integrators, and service providers. It presents the essentials of marketing from basic concepts such as segmentation, positioning and the marketing plan, to the product policy, pricing, distribution and communication. This book also includesAerospace Marketing Management is a marketing manual devoted to: -the aeronautics sector: parts suppliers, aircraft manufacturers, and airlines, -the space sector: suppliers, integrators, and serviceAerospace Marketing Management is a marketing manual devoted to: -the aeronautics sector: parts suppliers, aircraft manufacturers, and airlines, -the space sector: suppliers, integrators, and serviceproviders.Aerospace Marketing Management is a marketing manual devoted to: -the aeronautics sector: parts suppliers, aircraft manufacturers, and airlines, -the space sector: suppliers, integrators, and serviceAerospace Marketing Management is a marketing manual devoted to: -the aeronautics sector: parts suppliers, aircraft manufacturers, and airlines, -the space sector: suppliers, integrators, and serviceproviders.Aerospace Marketing Management is a marketing manual devoted to: -the aeronautics sector: parts suppliers, aircraft manufacturers, and airlines, -the space sector: suppliers, integrators, and serviceAerospace Marketing Management is a marketing manual devoted to: -the aeronautics sector: parts suppliers, aircraft manufacturers, and airlines, -the space sector: suppliers, integrators, and serviceproviders.Moins de texte

موضوع مستند نشده

Aerospace industries

موضوع مستند نشده

Economics

موضوع مستند نشده

Engineering

موضوع مستند نشده

Marketing

موضوع مستند نشده

Space industrialization

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Malaval. Philippe

مستند نام اشخاص تاييد نشده

Bénaroya. Christophe

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y