عنوان

Disciplined entrepreneurship workbook

شماره استاندارد

electronic

خط فهرست نويسي و خط اصلي شناسه

]author[

نام نخستين پديدآور

Aulet, Bill

عنوان اصلي به قلم نويسنده ديگر

8591-

عنوان اصلي

Disciplined entrepreneurship workbook

محل نشرو پخش و غیره

Hoboken, New Jersey

نام ناشر، پخش کننده و غيره

Wiley and Sons

تاریخ نشرو بخش و غیره

2017

نام خاص و کميت اثر

xxi, 263 pages : illustrations, )some color( ; 26 cm

متن يادداشت

Includes index

متن يادداشت

Intended as a companion volume to "Disciplined Entrepreneurship" by the same author

متن يادداشت

Bill Aulet ; Illustrations by Marius Ursache ; Edited by Chris Snyder

متن يادداشت

How do I get started? Should I? -- Market segmentation -- A practical guide to primary market research -- Select a beachhead market -- Build an end user profile for the beachhead market -- Estimate the Total Addressable Market )TAM( for the beachhead market -- Profile the persona for the beachhead market -- Full life cycle use case -- High-level product specification -- Quantify the value proposition -- Identify your next 01 customers -- Define your core -- Chart your competitive position -- Determine the customer's Decision-Making Unit )DMU( -- Map the process to acquire a paying customer -- Windows of opportunity and triggers -- Estimate the Total Addressable Market )TAM( size for follow-on markets -- Design a business model -- Set your pricing framework -- Estimate the Lifetime Value )LTV( of an acquired customer -- Map the sales process to acquire a customer -- Estimate the Cost of Customer Acquisition )COCA( -- Identify key assumptions -- Test key assumptions -- Define the Minimum Viable Business Product )MVBP( -- Show that "the dogs will eat the dog food" -- Develop a product plan

عنصر شناسه ای

Handbooks, manuals, etc ، Entrepreneurship

عنصر شناسه ای

Handbooks, manuals, etc ، New business enterprises

عنصر شناسه ای

، Entrepreneurship

عنصر شناسه ای

، New business enterprises

عنصر شناسه ای

، Handbooks and manuals

شماره رده

کد نقش

AU

عنصر شناسه اي

AU Ursache, Marius illustrator

عنصر شناسه اي

AU Snyder, Chris editor

عنصر شناسه اي

TI