عنوان

Managing business in a multi-channel world success factors for E-business

شماره استاندارد

1971-73

عنوان اصلي

Managing business in a multi-channel world success factors for E-business

محل نشرو پخش و غیره

Hershey PA

نام ناشر، پخش کننده و غيره

Idea Group Pub.

تاریخ نشرو بخش و غیره

c2005

نام خاص و کميت اثر

xvii, 347 p. , ill. , 27 cm.

متن يادداشت

JL20061017

متن يادداشت

RACQ20060614 IM

متن يادداشت

Includes bibliographical references and index.

متن يادداشت

1. Introduction : Toward seamless multi-channel services / Veikko Hara ... ]et al.[ -- 2. Developing consumer preference-profiles as a basis for multi-channel service concepts / Markku Tinnil?, Anssi ??rni, Anu Raijas -- 3. Consumer and merchant adoption of mobile payment solutions / Niina Mallat, Tomi Dahlberg -- 4. Objectives of search and combination of information channels in electronic consumer markets : an explorative study / Anssi ??rni -- 5. Consumers on the road from e-communication to e-shopping / Kari Elkel?, Tuomas Kokkonen, Heikki Nikali -- 6. The effects of digital marketing on customer relationships / Marko Merisavo -- 7. Strategy turned into action : a case from global implementation of B2B e-business / Magnus Holmqvist, Kalevi Pessi -- 8. Opportunities and challenges for B2B manufacturing firms : moving from products to services-case SKF / Esko Penttinen, Timo Saarinen -- 9. Shifting perspective from design to business : extending the scope from spectators to stakeholders / Andreas Nilsson -- 01. Mobile games : emerging content business area / Tommi Pelkonen -- 11. Digital television and multi-channel in Europe / Janne Orava, Mika Perttula -- 21. Case of monopolies at stake : strategies for gambling market / Juha Laine, Jukka Heikkil? -- 31. Serving customers in a hybrid world : multi-channel strategies in retailing / Claas MouA ller-Lankenau, Kai Wehmeyer, Stefan Klein -- 41. Describing the critical factors for creating successful mobile data services / Anne Tseng, Jukka Kallio, Markku Tinnil? -- 51. Channel choices and revenue logics of software companies developing mobile games / Risto Rajala ... ]et al.[ -- 61. The role of business models in developing business networks / Julla Heikkil?, Marikka Heikkil?, Markku Tinnil? -- 71. Are multi-channel technologies adopted in online consumer auction markets in Finland? / Jarkko Vesa, Eric van Heck -- 81. The changing role of middle-men infomediaries / Mirella L?hteenm?ki, Markku Tinnil? -- 91. Meeting the demands of wide-audience end users / Ken Peffers, Tuure Tuunanen -- 02. Envisioning the future of a multi-channel world by 0202 / Markku Tinnil?, Theresa Lauraeus-Niinivaara -- 12. Multi-channel services ]sic[ of the future / Jari Manninen, Marja-Liisa Viher? -- 22. Channel surfing : the challenge and opportunity of channel management in a networked world / Jonathan Palmer.

عنصر شناسه ای

، Electronic commerce , Management

عنصر شناسه ای

، Technological innovations , Management

عنصر شناسه ای

، Information technology , Management

شماره رده

کد نقش

TI

عنصر شناسه اي

Timo Saarinen, Markku Tinnila, Anne Tseng, ]editors[

عنصر شناسه اي

AU .omiT ,neniraaS

عنصر شناسه اي

AU .ukkraM ,?linniT

عنصر شناسه اي

AU .ennA ,gnesT

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