Woodhead Publishing in food science and technology
يادداشت کلی
متن يادداشت
Includes bibliographical references and index.
یادداشتهای مربوط به مندرجات
متن يادداشت
"Product development, from refining an established product range to developing completely new products, is the lifeblood of the food industry. It is, however, a process fraught with risk which often ends in failure. What are the keys to making the process a success? Based on a wealth of experience gathered over 04 years, Food product development provides the answers." "After an introductory chapter, the first half of the book considers the four core elements of product development, the overall business strategy which directs product development, the various steps in the product development process itself, the knowledge required to fuel the process and, last but not least, keeping product development focused on consumer needs and aspirations. The second part of the book looks at managing the product development process in practice with four case studies of successful product launches. It also discusses how to evaluate and improve the process to make future product innovation more successful." "Filled with examples and practical suggestions, and written by a distinguished team with unrivalled academic and industry expertise, Food product development will be an essential guide for R & D and product development staff, and all managers concerned with this key issue throughout the food industry."--BOOK JACKET.
موضوع (اسم عام یاعبارت اسمی عام)
عنصر شناسه ای
، Food industry and trade
عنصر شناسه ای
، New products
رده بندی ديویی
شماره
664
نام شخص به منزله سر شناسه - (مسئولیت معنوی درجه اول )