عنوان

Everywhere; comprehensive Digital Business Strategy for the Social Media Era

شابک

9780470651704 (hardback)

زبان متن نوشتاري يا گفتاري و مانند آن

لاتين

نام نخستين پديدآور

Larry Weber

عنوان اصلي

Everywhere; comprehensive Digital Business Strategy for the Social Media Era

محل نشرو پخش و غیره

Hoboken, N.J.

نام ناشر، پخش کننده و غيره

Wiley,

تاریخ نشرو بخش و غیره

2011

نام خاص و کميت اثر

xi, 260 p.

متن يادداشت

مرجع به حساب نمي آيد

متن يادداشت

Includes index.

متن يادداشت

"Put digital business strategy at the center of your business. Welcome to the social media age. Although its impact was first felt in the marketing department, the social web is spreading across all business functions, impacting the way they communicate, operate, organize, and create value. A comprehensive digital strategy is essential for businesses hoping to build this new form of competitive advantage. Everywhere explains how to put your digital strategy at the center of how your organization communicates, operates, organizes itself, and creates value. Develop a comprehensive digital strategy for your organization. Put your online business strategy at the center of your customer's experience, and at the heart of everything you do. Larry Weber's W2 Group is helping companies like Sony, IBM, Harvard Pilgrim Health Care, and the government of Rwanda, craft new online business strategies. The Web is not just another marketing channel. Put social media, email, Web, and other digital interactions Everywhere in your business, and make digital business strategy the heart of your thriving enterprise."--Provided by publisher.

عنوان گونه گون

comprehensive digital business strategy for the social media era

عنصر شناسه ای

Management, Social aspects

عنصر شناسه ای

Social media

عنصر شناسه ای

Internet marketing

عنصر شناسه ای

Information technology, Management

عنصر شناسه ای

Strategic planning

شماره رده

عنصر شناسه اي

مولف

کد نقش

Weber, Larry.

عنصر شناسه اي

Weber, Larry.