عنوان

Corporate social responsibility

شابک

0471476110 (cloth)

زبان متن نوشتاري يا گفتاري و مانند آن

لاتين

نام نخستين پديدآور

Philip Kotler and Nancy Lee

عنوان اصلي

Corporate social responsibility

محل نشرو پخش و غیره

Hoboken, N.J

نام ناشر، پخش کننده و غيره

Wiley

تاریخ نشرو بخش و غیره

2005

نام خاص و کميت اثر

x, 307 p.:ill.

متن يادداشت

مرجع به حساب نمي آيد

متن يادداشت

Includes bibliographical references (p. 277-295) and index

متن يادداشت

The case for doing at least some good -- Corporate social initiatives : six options for doing good -- Corporate cause promotions : increasing awareness and concern for social causes -- Cause-related marketing : making contributions to causes based on product sales -- Corporate social marketing : supporting behavior change campaigns -- Corporate philanthropy : making a direct contribution to a cause -- Community volunteering : employees donating their time and talents -- Socially responsible business practices : discretionary business practices and investments to support causes -- Twenty-five best practices for doing the most good for the company and the cause -- A marketing approach to winning corporate funding and support for social initiatives : ten recommendations

عنوان گونه گون

: doing the most good for your company and your cause

عنصر شناسه ای

Social responsibility of business.

عنصر شناسه ای

Social marketing.

عنصر شناسه ای

Corporations- Charitable contributions.

عنصر شناسه ای

Corporate image.

شماره رده

عنصر شناسه اي

مولف

کد نقش

Lee, Nancy,1932-

عنصر شناسه اي

Kotler, Philip

عنصر شناسه اي

Philip Kotler and Nancy Lee