The lean startup: how today's entrepreneurs use continuous innovation to create radically successful businesses
وضعیت نشر و پخش و غیره
محل نشرو پخش و غیره
New York
نام ناشر، پخش کننده و غيره
Crown Business
تاریخ نشرو بخش و غیره
2011
مشخصات ظاهری
نام خاص و کميت اثر
[320] p. :ill.
یادداشتهای مربوط به بسته بندی و دسترس بودن اثر
متن يادداشت
مرجع به حساب نمي آيد
یادداشتهای مربوط به خلاصه یا چکیده
متن يادداشت
"Most startups are built to fail. But those failures, according to entrepreneur Eric Ries, are preventable. Startups don't fail because of bad execution, or missed deadlines, or blown budgets. They fail because they are building something nobody wants. Whether they arise from someone's garage or are created within a mature Fortune 500 organization, new ventures, by definition, are designed to create new products or services under conditions of extreme uncertainly. Their primary mission is to find out what customers ultimately will buy. One of the central premises of The Lean Startup movement is what Ries calls "validated learning" about the customer. It is a way of getting continuous feedback from customers so that the company can shift directions or alter its plans inch by inch, minute by minute. Rather than creating an elaborate business plan and a product-centric approach, Lean Startup prizes testing your vision continuously with your customers and making constant adjustments"--
موضوع (اسم عام یاعبارت اسمی عام)
عنصر شناسه ای
New business enterprises
عنصر شناسه ای
Consumers' preferences
عنصر شناسه ای
Organizational effectiveness
رده بندی کنگره
شماره رده
HD
62
.
5
.
R545
2011
نام شخص به منزله سر شناسه - (مسئولیت معنوی درجه اول )