عنوان

Advertising creative: strategy, copy, design

شابک

978-1-4522-0363-8

زبان متن نوشتاري يا گفتاري و مانند آن

لاتين

زبان متن نوشتاري يا گفتاري و مانند آن

انگليسي

نام نخستين پديدآور

Tom Altstiel, Jean Grow

نام ساير پديدآوران

author

عنوان اصلي

Advertising creative: strategy, copy, design

وضعيت ويراست

3rd edition

محل نشرو پخش و غیره

London

نام ناشر، پخش کننده و غيره

Sage

تاریخ نشرو بخش و غیره

2013

نام خاص و کميت اثر

xxii, 420 p.: ills., (some color) ;28 cm

متن يادداشت

مرجع به حساب نمي آيد

متن يادداشت

Includes bibliographical references (p. 395 - 410) and index

متن يادداشت

Copy, design, and creativity : the nature of our business -- Strategy and branding : putting a face on a product -- Legal and ethical issues : doing the right thing -- Issues : the times they are a-changin? -- International advertising : it's a global marketplace -- Concepting : what's the big idea? -- Design : worth a thousand words -- Campaigns : synergy and integration -- Headlines and taglines : first get their attention -- Body copy : writing for readers -- Print : writing for reading -- Radio and television : interruptions that sell -- Digital : second screen, third screen and beyond -- Social marketing : creating communities that buy -- Direct response marketing : hitting the bullseye -- Beyond media : everybody out of the box -- Business-to-business : selling along the supply chain -- Survival guide : landing your first job and thriving -- Exercises -- Notes -- Appendix

عنصر شناسه ای

Advertising

شماره رده

عنصر شناسه اي

مولف

کد نقش

Altstiel, Tom

عنصر شناسه اي

Grow, Jean