عنوان

An introduction to social media marketing

شابک

978-0-415-85617-1

زبان متن نوشتاري يا گفتاري و مانند آن

لاتين

زبان متن نوشتاري يا گفتاري و مانند آن

انگليسي

نام نخستين پديدآور

Alan Charlesworth

نام ساير پديدآوران

author

عنوان اصلي به قلم نويسنده ديگر

1956-

عنوان اصلي

An introduction to social media marketing

وضعيت ويراست

First Edition

محل نشرو پخش و غیره

New York

نام ناشر، پخش کننده و غيره

Routledge, Taylor & Francis Group

تاریخ نشرو بخش و غیره

2015

نام خاص و کميت اثر

xix, 228 p.; 25 cm

متن يادداشت

مرجع به حساب نمي آيد

متن يادداشت

Includes bibliographical references and index

متن يادداشت

Although the Internet has had a massive impact on both society and business, it is the public’s adoption of social media which provides its most significant legacy to date, and arguably the technology with the greatest potential for creative marketers. Nevertheless, its newness is also a challenge, particularly to those of us that aren’t "digital natives". This is the first textbook for students that offers a step by step guide to social media marketing. Mirroring its sister text Digital Marketing: a Practical Approach, this book is grounded in solid academic underpinnings, but has a lighter, hands-on approach that is perfect for shorter courses and additional reading. Each section includes bespoke case studies developed to tests the learners’ understanding of how the various concepts, models and examples are best applied in real-world scenarios. Moreover, it’s supported by the author’s excellent website, with a continually updated blog, further cases, and examples of good and bad prac

عنصر شناسه ای

Internet marketing

عنصر شناسه ای

Online social networks -- Economic aspects

عنصر شناسه ای

Social media -- Economic aspects

عنصر شناسه ای

BUSINESS & ECONOMICS / General

عنصر شناسه ای

BUSINESS & ECONOMICS / Marketing / General

عنصر شناسه ای

BUSINESS & ECONOMICS / Marketing / Direct

شماره رده

عنصر شناسه اي

مولف

کد نقش

Charlesworth, Alan