Integrating social media into business practice, applications, management, and models
وضعیت نشر و پخش و غیره
محل نشرو پخش و غیره
Hershey
محل نشرو پخش و غیره
Hershey
نام ناشر، پخش کننده و غيره
Business Science Reference
نام ناشر، پخش کننده و غيره
IGI Global
تاریخ نشرو بخش و غیره
2014
مشخصات ظاهری
نام خاص و کميت اثر
xix, 342 p.: illustrations; 29 cm
يادداشت کلی
متن يادداشت
ecruos."--revoC ecnerefer "reimerP
یادداشتهای مربوط به بسته بندی و دسترس بودن اثر
متن يادداشت
مرجع به حساب نمي آيد
یادداشتهای مربوط به کتابنامه ، واژه نامه و نمایه های داخل اثر
متن يادداشت
Includes bibliographical references (p. 290 - 332) and index
یادداشتهای مربوط به مندرجات
متن يادداشت
User involvement, open service innovations and social media : lessons from a case study / Ada Scupola and Hanne Westh Nicolajsen -- Impact of general social media experience on usefulness for business in the workplace / Donald L. Amoroso Tsuneki Mukahi, and Mikako Ogawa -- Influence of corporate social media in strategic decision processes / S. Venkataraman and Ranjan Das -- Using the power of social media marketing to build consumer-based brand equity / Kelley O'Reilly and Karen M. Lancendorfer -- Viral advertising and the implications of social media / Maria Petrescu -- Social media : the issues, benefits and strategies for brands / Jenny Rowley, Catherine Ashworth, and Jeff McCarthy -- An application of the design science approach to create and evaluate a social media crime reporting tool / Opal Donaldson -- Using social media in the workplace : how "lenovo central" brings employees together / Karen Mishra, Khaner Walker, & Aneil Mishra -- How generation Y perceives social networking applications in corporate environment? / Imed Boughzala -- Social media opportunities for market-driven firms / Elisa Arrigo -- Web 2.0 and social media in today's business world / Edward Chen -- Re-conceptualizing relational integrated marketing communications from the perspective of social CRM / Kanghyun Yoon and Jeanetta Sims -- The role of social media in the knowledge-based organizations / Kijpokin Kasemsap -- Social shopping management : a case of groupon / In Lee.
یادداشتهای مربوط به خلاصه یا چکیده
متن يادداشت
"This book provides the most up-to-date research findings and future directions for customer relationship management in contemporary enterprises, covering a wide range of topics such as management issues, innovative ideas, state-of-the-art business applications, and evaluation of social media products and services"
موضوع (اسم عام یاعبارت اسمی عام)
عنصر شناسه ای
Business enterprises -- Technological innovations
عنصر شناسه ای
Industrial management
عنصر شناسه ای
Business enterprises -- Information technology
عنصر شناسه ای
Information technology -- Management
رده بندی کنگره
شماره رده
HF
1008
.
I4
2014
نام شخص به منزله سر شناسه - (مسئولیت معنوی درجه اول )