عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
شماره کتابشناسی ملی
شماره
T861
زبان اثر
زبان متن نوشتاري يا گفتاري و مانند آن
انگلیسی
عنوان و نام پديدآور
عنوان اصلي
Art, commerce, and social transformation: Public art and the marketing of Philadelphia
نام عام مواد
[Thesis]
نام ساير پديدآوران
;supervisor: Goode, Judith; Jhala, Jayasinhji
وضعیت نشر و پخش و غیره
نام ناشر، پخش کننده و غيره
Temple University: United States -- Pennsylvania
تاریخ نشرو بخش و غیره
: 2012
مشخصات ظاهری
نام خاص و کميت اثر
208 Pages
یادداشتهای مربوط به پایان نامه ها
جزئيات پايان نامه و نوع درجه آن
Ph.D.
یادداشتهای مربوط به خلاصه یا چکیده
متن يادداشت
The field site for this US-based ethnography is the city of Philadelphia, Pennsylvania. The overwhelming presence of murals in the urban landscape calls into question how these figurative wall-sized paintings improve the lives and neighborhoods in which these paintings are found. With Philadelphia suffering the consequences of deindustrialization and neoliberal globalization, characterized by high poverty and inequality, and consistently low rankings in quality of life indicators by the national media, what role do murals play in change? Do murals mask urban problems by literally painting over blight, and, therefore distract from vital issues? Alternately, are murals a beacon of hope in an aging post-industrialized city? How do these murals contribute to the city--socially, culturally, and economically? This research study employs the following in its methodology: archival research, participant observation, interviews, visual and audio documentation, web site analysis of the Mural Arts Program's public transcript, and documentation of contemporary media coverage of the MAP and tourism related economic strategies. Over the course of its almost thirty-year history, the MAP has seen its mission shift from dealing with erasing graffiti, to helping transform (i.e. empower and motivate) communities and individuals, as a way to deal with poverty and increasing political and economic inequality. As globalization placed pressures on cities to compete in a global economy, new urban branding practices changed the scale of operations from place-based local communities (that focused on rehabilitating "at-risk" populations) to the city as a whole (city-wide murals and related projects/events), that increased local media coverage and brought the MAP to the attention of national media outlets--the kind of publicity necessary to advertise Philadelphia as an "urban brand," "The City of Murals." The promotion of Philadelphia as "The City of Murals" is premised on art having a "social life" by virtue of human interaction, and therefore, has the capacity to engage, captivate, and transform--its "value" is in being commodified and consumed. At the same time, the consumption of particular art objects and experiences demonstrates "taste" and marks social difference and maintains social hierarchies.
موضوع (اسم عام یاعبارت اسمی عام)
موضوع مستند نشده
Cultural anthropology
موضوع مستند نشده
Marketing
موضوع مستند نشده
Fine arts
موضوع مستند نشده
Political science
اصطلاحهای موضوعی کنترل نشده
اصطلاح موضوعی
Social sciences
اصطلاح موضوعی
Communication and the arts
اصطلاح موضوعی
Philadelphia
اصطلاح موضوعی
Pennsylvania
اصطلاح موضوعی
Public art
اصطلاح موضوعی
Social transformation
اصطلاح موضوعی
Murals
نام شخص به منزله سر شناسه - (مسئولیت معنوی درجه اول )
مستند نام اشخاص تاييد نشده
Solano, Maria Schelle
نام شخص - ( مسئولیت معنوی درجه دوم )
مستند نام اشخاص تاييد نشده
Goode, Judith, supervisor
مستند نام اشخاص تاييد نشده
Jhala, Jayasinhji, supervisor
دسترسی و محل الکترونیکی
تاريخ و ساعت مذاکره و دسترسي
TL861.pdf
متن ارتباطي
لببیلبیلبیلیب
وضعیت انتشار
فرمت انتشار
e
اطلاعات رکورد کتابشناسی
نوع ماده
TL
کد کاربرگه
254359
اطلاعات دسترسی رکورد
سطح دسترسي
a
تكميل شده
Y
