The market for branch campuses: UNLV Singapore and the role of the government in defining its market
نام عام مواد
[Thesis]
نام ساير پديدآوران
;supervisor: Robison, Mark Power
وضعیت نشر و پخش و غیره
نام ناشر، پخش کننده و غيره
University of Southern California: United States -- California
تاریخ نشرو بخش و غیره
: 2012
مشخصات ظاهری
نام خاص و کميت اثر
115 Pages
یادداشتهای مربوط به پایان نامه ها
جزئيات پايان نامه و نوع درجه آن
Ed.D.
یادداشتهای مربوط به خلاصه یا چکیده
متن يادداشت
The phenomenon of branch campuses is illustrated through their vast expansion. The number of branch campuses has doubled in the past four years, and as of 2012 there are over 200 branch campuses around the world (Lawton &Katsomitros, 2012). However, despite this growing trend there is a lack of knowledge and understanding on how these institutions define their markets, how branch campuses market to their students, and how students are recruited to these campuses. A single case study was conducted to examine the role the government had on market forces and how their involvement influenced the marketing and recruitment strategies utilized by the University of Nevada Las Vegas, Singapore and the market it is seeking to serve. It also examined the role the government had on how UNLV defined its market since becoming part of the Singapore Institute of Technology (SIT). The principal finding from the analysis of interviews and document analysis is how UNLV Singapore defined its market was contingent on the nature and extent of its collaboration with the Singaporean government and the increased demand for hospitality programs in Asia. The Singaporean government utilized its partnership with UNLV to promote educating the workforce to better supply labor for growing sectors of the economy. Second, the marketing and recruitment strategies UNLV Singapore utilized to target their markets were initially developed by the leadership team. However, as this study reveals, UNLV Singapore now utilizes the branding opportunities afforded to the institution through the merger with SIT and the reputation of being a U.S. institution to attract the market that the institution is seeking to serve. This case study revealed the dominant role the Singaporean government had in the growth of international higher education in the region through examining the development and expansion of UNLV Singapore and their dependence on the government on how they define their markets.
موضوع (اسم عام یاعبارت اسمی عام)
موضوع مستند نشده
Higher Education Administration
موضوع مستند نشده
Multicultural Education
موضوع مستند نشده
Higher education
اصطلاحهای موضوعی کنترل نشده
اصطلاح موضوعی
Education
اصطلاح موضوعی
University of Nevada Las Vegas
اصطلاح موضوعی
Singapore
اصطلاح موضوعی
Branch campuses
اصطلاح موضوعی
Globalization
اصطلاح موضوعی
International education
اصطلاح موضوعی
Market
اصطلاح موضوعی
UNLV singapore
نام شخص به منزله سر شناسه - (مسئولیت معنوی درجه اول )