عنوان

<The myth of the ethical consumer = myth of the ethical consumer>

شابک

9780521766944

شابک

9780521747554 (pbk.)

شماره

90-1340

زبان متن نوشتاري يا گفتاري و مانند آن

انگلیسی

عنوان اصلي

نام نخستين پديدآور

/ Timothy M. Devinney, Pat Auger, Giana M. Eckhardt.

محل نشرو پخش و غیره

; New York

نام ناشر، پخش کننده و غيره

: Cambridge University Press

تاریخ نشرو بخش و غیره

, 2010.

نام خاص و کميت اثر

xvii, 240 p.

ساير جزييات

: ill.

ابعاد

; 23 cm.

مواد همراه اثر

1 videodisc (DVD-ROM : sd., col. ; 4 3/4 in.)

متن يادداشت

Includes bibliographical references and index.

متن يادداشت

Machine generated contents note: List of figures; List of tables; Preface; 1. The appeal and reality of ethical consumerism; 2. Social consumerism in the context of corporate responsibility; 3. Are we what we choose? Or is what we choose what we are?; 4. Ethical consumers or social consumers? Measurement and reality; 5. Rationalization and justification of social (non) consumption; 6. The ethical consumer, politics and everyday life; 7. Tastes, truths and strategies; Appendix; Index; References; Notes.

بدون عنوان

8

متن يادداشت

"Do consumers really care where products come from and how they are made? Is there such a thing as an 'ethical consumer'? Corporations and policy makers are bombarded with international surveys purporting to show that most consumers want ethical products. Yet when companies offer such products they are often met with indifference and limited uptake. It seems that survey radicals turn into economic conservatives at the checkout. This book reveals not only why the search for the 'ethical consumer' is futile but also why the social aspects of consumption cannot be ignored. Consumers are revealed to be much more deliberative and sophisticated in how they do or do not incorporate social factors into their decision making. Using first-hand findings and extensive research, The Myth of the Ethical Consumer provides academics, students and leaders in corporations and NGOs with an enlightening picture of the interface between social causes and consumption"--

متن يادداشت

"The Ethical Consumer and Myth The notion of ethical consumers has evolved over the last 25 or more years from an almost exclusive focus on environmental issues to a concept that more broadly incorporates matters of conscience, only to return to its "green" roots with the recent concerns about global climate change"--

متن يادداشت

System requirements for accompanying DVD-ROM: Windows Media Player or similar; DVD-ROM drive.

موضوع مستند نشده

Consumption (Economics)-- Moral and ethical aspects.

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Devinney, Timothy M., (Timothy Michael),1956-

مستند نام اشخاص تاييد نشده

Auger, Pat.

مستند نام اشخاص تاييد نشده

Eckhardt, Giana M.

تاريخ عمليات

20111128163240.0

نوع ماده

BL

کد کاربرگه

251648

تكميل شده

Y