عنوان
پدید آورنده
موضوع
رده
HF 5415.123 .K575 2004
HF
5415
.
123
.
K575
2004
کتابخانه
محل استقرار
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
English
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Integrated marketing communications: a primer
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York, NY
Name of Publisher, Distributor, etc.
Routledge
Date of Publication, Distribution, etc.
2004
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xiii, 193 p.
GENERAL NOTES
Text of Note
Includes bibliographical references )p. 178-186( and index.
NOTES PERTAINING TO TITLE AND STATEMENT OF RESPONSIBILITY
Text of Note
Philip J. Kitchen and Patrick de Pelsmacker
ORIGINAL VERSION NOTE
Text of Note
1
CONTENTS NOTE
Text of Note
Scene setting : theory and practice -- Integrated marketing communications -- Advertising -- Sales promotion -- Direct marketing -- Marketing public relations -- Sponsorship -- E-communications -- Relationship marketing.
TOPICAL NAME USED AS SUBJECT
Entry Element
، Communication in marketing
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8/001/4
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF
5415
.
123
.
K575
2004
PERSONAL NAME - PRIMARY RESPONSIBILITY
Entry Element
Kitchen, Philip J.
Relator Code
AU
AU Pelsmacker, Patrick de 1957-
TI
