Winning with the power of persuasion: Mancuso's secrets for small business success
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
]Chicago, Ill.[
Name of Publisher, Distributor, etc.
Enterprise-Dearborn
Date of Publication, Distribution, etc.
c1993
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xiv, 209 p.: ill.; 24 cm.
GENERAL NOTES
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Includes index
NOTES PERTAINING TO TITLE AND STATEMENT OF RESPONSIBILITY
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Joseph Mancuso
ORIGINAL VERSION NOTE
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1
CONTENTS NOTE
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Entrepreneurial persuaders -- Overcoming fear, anxiety and rejection -- Creating leverage -- Negotiating techniques -- Motivating to make things happen -- Entrepreneurial persuaders versus con artists -- The seven-step selling process -- Finding a market niche -- Mancuso's twelve commandments -- Partners and peers -- Closing techniques -- Entrepreneurial winners