Written in conjunction with the Fine Art Trade Guild, this book offers advice on starting up your own gallery. It covers all the basic questions involved such as the pros and cons of running your own business, choosing premises, start up and running costs, typical lease hold agreements, financial projections, grants, business plans, cash flow and financial management, contracts, exploring product groups and sourcing products, pricing, role of computers, the internet and e-marketing, capital investment, effective marketing, stock display, sales techniques, employing staff, legalities, etc. There are also case studies.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
London
Name of Publisher, Distributor, etc.
A. & C. Black
Date of Publication, Distribution, etc.
2007
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
238 p. ; 21 cm
GENERAL NOTES
Text of Note
Published in association with the Fine Art Trade Guild
Text of Note
ISBN: 9780713684759
NOTES PERTAINING TO TITLE AND STATEMENT OF RESPONSIBILITY