عنوان
پدید آورنده
موضوع
رده
HF 5823 .B387 2001
HF
5823
.
B387
2001
کتابخانه
محل استقرار
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Advertising and promotion: an integrated marketing communications perspective
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Boston
Name of Publisher, Distributor, etc.
McGraw-Hill
Date of Publication, Distribution, etc.
2001
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
XV,795 p. : illus )col.( , tables )col.( , charts )col.(
SERIES
Other Title Information
The McGraw-Hill / Irwin series in marketing
GENERAL NOTES
Text of Note
Includes bibliographical references and index
NOTES PERTAINING TO TITLE AND STATEMENT OF RESPONSIBILITY
Text of Note
George E. Belch and Michael A. Belch
ORIGINAL VERSION NOTE
Text of Note
1
TOPICAL NAME USED AS SUBJECT
Entry Element
، Advertising
Entry Element
، Sales promotion
Entry Element
، Communication in marketing
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF
5823
.
B387
2001
PERSONAL NAME - PRIMARY RESPONSIBILITY
Entry Element
Belch, George Eugene
Relator Code
AU
AU Belch, Michael A.
TI
SE
