عنوان
پدید آورنده
موضوع
رده
HF5823 .A13 2007
HF5823
.
A13
2007
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
9788120312197
NATIONAL BIBLIOGRAPHY NUMBER
Country Code
IR
Number
11565
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
انگلیسی
COUNTRY OF PUBLICATION OR PRODUCTlON
Country of publication
IR
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Advertising management
General Material Designation
[Book]
First Statement of Responsibility
/ Rajeev Batra, John G. Myers, David A. Aaker
EDITION STATEMENT
Edition Statement
5th ed.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Upper Saddle River, N.J., new delhi
Name of Publisher, Distributor, etc.
: Prentice Hall,
Date of Publication, Distribution, etc.
, c1996.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xiii, 754 p. ill. 25 cm.
GENERAL NOTES
Text of Note
Language: انگلیسی
Text of Note
Aaker's name appears first on 4th ed.
NOTES PERTAINING TO PUBLICATION, DISTRIBUTION, ETC.
Text of Note
Print
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
TOPICAL NAME USED AS SUBJECT
Advertising- Management
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5823
Book number
.
A13
2007
PERSONAL NAME - PRIMARY RESPONSIBILITY
Batra, Rajeev.
PERSONAL NAME - SECONDARY RESPONSIBILITY
Myers, John G
Aaker, David A
ORIGINATING SOURCE
Country
ایران
old catalog
p
BL
1
a
Y
