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عنوان
The service-dominant logic of marketing
پدید آورنده
/ Robert F. Lusch and Stephen L. Vargo, editors
موضوع
Marketing- Philosophy,Customer services,Relationship marketing
رده
HF5415
.
S377
2006
کتابخانه
Ilam University Central Library
محل استقرار
استان:
Ilam
ـ شهر:
Ilam
تماس با کتابخانه :
08432221937
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
8120330404
NATIONAL BIBLIOGRAPHY NUMBER
Country Code
IR
Number
11510
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
انگلیسی
COUNTRY OF PUBLICATION OR PRODUCTlON
Country of publication
IR
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
The service-dominant logic of marketing
General Material Designation
[Book]
Other Title Information
:dialog, debate, and directions
First Statement of Responsibility
/ Robert F. Lusch and Stephen L. Vargo, editors
Subsequent Statement of Responsibility
; forewords by Ruth N. Bolton and Frederick E. Webster, Jr
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
new delhi
Name of Publisher, Distributor, etc.
: prentice/Prentice Hall of india private limited
Date of Publication, Distribution, etc.
, c2006.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xviii, 449 p. ill. 27 cm.
GENERAL NOTES
Text of Note
Language: انگلیسی
NOTES PERTAINING TO PUBLICATION, DISTRIBUTION, ETC.
Text of Note
Print
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
TOPICAL NAME USED AS SUBJECT
Marketing- Philosophy
Customer services
Relationship marketing
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
Book number
.
S377
2006
PERSONAL NAME - SECONDARY RESPONSIBILITY
Lusch, Robert F
Vargo, Stephen L
ORIGINATING SOURCE
Country
ایران
old catalog
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