عنوان

Marketing library and information services - II: A global outlook [electronic resource]

Country Code

IR

Number

618 EBL

.Language of Text, Soundtrack etc

انگلیسی

Country of publication

IR

Title Proper

Marketing library and information services - II: A global outlook [electronic resource]

General Material Designation

[Book]

First Statement of Responsibility

/ Edited by Dinesh K. Gupta, Christie Koontz and Angels Massisimo

Specific Material Designation and Extent of Item

423 pages

Other Physical Details

: illustrations

Dimensions

; 24 cm.

Series Title

(IFLA publications,0344-6891

Volume Designation

; 159)

Text of Note

Electronic

Text of Note

Bibliography

Text of Note

Marketing library and information services : connecting from past to the future / Dinesh K. Gupta (India), Christie Koontz (USA) and Angels Massisimo (Spain) -- Changing marketing concepts : contemporary theories and paradigms in services marketing / Judith Broady-Preston (UK) -- Gaining customer loyalty : the ultimate in marketing / Kiran Kaur (Malaysia) -- Branding libraries : the challenges and opportunities / Jennifer Rowley (UK) -- Excellence in marketing : 2002-2012 / Christie Koontz (USA) -- Falling in love with the library : marketing Tsinghua University Library in an innovative way / Christie Koontz (USA) -- Internet marketing : the silver bullet for Web 2.0? / Elke Roesner and Urlika Ostrzinski (Germany) -- Web-based marketing / Sharon Koh and Wan Wee Pin (Singapore) -- Have you done your homework? five years on of a campaign life-cycle / Rosalind Dorsman (Australia) -- Building community and fostering connection in a canadian -- Academic library through a buttons campaign / Nancy Collins (Canada) -- Storytubes contest : marketing libraries in the digital age / Faith Brautigam and Denise Raleigh (USA) -- Happy days for Welsh libraries / Jane Purdie and Alyson Tyler (UK) -- From Georgia Tech to the world : leveraging existing campus infrastructure to market the library to a global audience / Charlie Bennett and Ameet Doshi (USA) -- Marketing in Algerian libraries : an overview / Messaouda Boutaba and Nadia Temmar (Algeria) -- Teaching marketing for better cultural projects' management : the book trade, information and communications department expertise / Lamia Badra (France) -- Management and marketing : an insight to developments in German libraries / Hella Klauser (Germany) -- Library and information services marketing in Pakistan : a profile / Kanwal Ameen (Pakistan) -- Relationship marketing in Brazilian university libraries / Walqueline da Silva Araaujo and Maarcio Bezerra da Silva (Brazil) -- Creating value for users of university libraries : Brazilian view / Nivaldo Oliveira, Ricardo de Souza Sette and Vaania Natal de Oliveira (Brazil) -- Being a library and being visible in the community today / Verena Tibljas (Croatia) -- Marketing library and information services : exploration and practice of the national science library of the chinese academy of sciences / Fang Shu and Yang Zhiping (China) -- Marketing as an access tool for public archives : guidelines for its application in libraries / Sofia Margarida de Castro Barros Correia dos Santos (Portugal) -- Reaching the islands in the community : marketing practices in madeira regional public library, portugal / Ana Figueira, Andreia Sousa and Carla Nunes (Portugal) -- E-marketing for libraries / Viviana Fernaandez Marcial (Spain) -- Digital marketing tools applied to the ie library / A. Marcos Blaazquez and J. C. Marcos Recio (Spain) -- Effective use of social media marketing for customer engagement in information organizations / Rajesh Singh (USA) -- Marketing strategy to monitor library websites' functional performance / Sueli Angelica do Amaral (Brazil) -- Literature on marketing of library and information services : an analysis based on google scholar / G. Mahesh and Dinesh K. Gupta (India) -- Marketing library and information services: a bibliometric study of IFLA publications / Dinesh K. Gupta, G. Mahesh and Sarvesh Pareek (India) -- Towards the global library : applying agenda 21 to library marketing / Joachim Scheopfel (France).

Libraries--Marketing

Information services--Marketing

Class number

Book number

Gupta, Dinesh K

Koontz, Christie

Massisimo, Angels

Country

ایران

Host name

Marketing Library and Information Services II.pdf

Access number

عادی

Compression information

محرمانه

Date and Hour of Consultation and Access

Marketing Library and Information Services II.pdf

Bits per second

33022512

Contact for access assistance

مدیر

Electronic Format Type

متن

File size

0

Record control number

618 EBL

old catalog

e

BL

1

a

Y