NATIONAL BIBLIOGRAPHY NUMBER
Number
۱۹۵۸۹پ
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
per
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
مطالعه تأثیر نگرش استراتژیک بر عملکرد توسعه محصول جدید با نقش تعدیلگری ظرفیت تکنولوژیک و توانایی مدیریت
Parallel Title Proper
An investigating on the effect of strategic orientation on new product development performance:The moderating role of technological capacity and managerial capacity
First Statement of Responsibility
/علی اسکندری
.PUBLICATION, DISTRIBUTION, ETC
Name of Publisher, Distributor, etc.
: اقتصاد و مدیریت
Date of Publication, Distribution, etc.
، ۱۳۹۷
Name of Manufacturer
، افشار
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
۱۰۲ص
NOTES PERTAINING TO PUBLICATION, DISTRIBUTION, ETC.
Text of Note
چاپی - الکترونیکی
CONTENTS NOTE
Text of Note
This research focuses on the market-orientation and entrepreneurial orientation and their important role in the development of new products the aim of the research is to answer the question of whether the market-orientation and entrepreneurial orientation affect the performance of the development of a new product development. Based on this, hypotheses were development and conceptual model was used for research in which market- orientation and entrepreneurial orientation as independent variables and new product development performance were considered as dependent variables. Also, technological capaciti variables and management capacity were also considered us moderating variables. To determine the sampe of the research, the statistical population of the research, managers, production manager, research and development director and marketing managers of active pharmaceutical companies in the country were selected. Using the Cochran formula, 264 random sampled individuals were selected and, based on a return rate of 95
DISSERTATION (THESIS) NOTE
Dissertation or thesis details and type of degree
ارشد
Discipline of degree
مدیریت بازرگانی گرایش کارآفرینی
Date of degree
۱۳۹۷/۰۶/۱۳
Body granting the degree
تبریز
SUMMARY OR ABSTRACT
Text of Note
این تحقیق در چارچوب نگرش بازار محور و نگرش کارآفرینانه و نقش مهم آن عملکرد توسعه محصول جدید تأکید دارد .هدف تحقیق پاسخ به این سؤال است که آیا نگرش بازار محور و نگرش کارآفرینانه بر عملکرد توسعه محصول جدید تأثیر دارد یا خیر .بر این اساس فرضیه‌هایی مطرح و مدل مفهومی برای تحقیق در نظر گرفته شد که در آن متغیر های نگرش بازار محور و نگرش کارآفرینانه به‌عنوان متغیر مستقل و عملکرد توسعه محصول جدید به‌عنوان متغیر وابسته در نظر گرفته شدند .همچنین متغیرهای ظرفیت تکنولوزی و ظرفیت مدیریتی نیز به‌عنوان متغیرهای تعدیلگر بودند .جهت بررسی هدف تحقیق، جامعه آماری تحقیق، مدیران عامل، مدیر تولید، مدیر تحقیق و توسعه و مدیران بازاریابی شرکت های دارویی فعال در سطح کشور انتخاب شدند .با استفاده از فرمول کوکران ۲۶۴ نفر حجم نمونه بود که به صورت تصادفی ساده انتخاب و با توجه به نرخ بازگشت ۹۵ درصدی، درنهایت نمونه آماری قابل‌استفاده به ۲۵۰ عدد رسید که نتایج با استفاده از نرم‌افزارهای Smart PLS۳ تحلیل شدند .بر اساس نتایج به دست آمده از تجزیه و تحلیل داده ها مشخص گردید که نگرش بازار محور و نگرش کارآفرینانه بر توسعه محصول جدید تاثیر دارند .همچنین نقش تعدیل گری ظرفیت تکنولوژیکی و ظرفیت مدیریتی در رابطه بین متغیرها مورد تایید قرار گرفت
Text of Note
This research focuses on the market-orientation and entrepreneurial orientation and their important role in the development of new products the aim of the research is to answer the question of whether the market-orientation and entrepreneurial orientation affect the performance of the development of a new product development. Based on this, hypotheses were development and conceptual model was used for research in which market- orientation and entrepreneurial orientation as independent variables and new product development performance were considered as dependent variables. Also, technological capaciti variables and management capacity were also considered us moderating variables. To determine the sampe of the research, the statistical population of the research, managers, production manager, research and development director and marketing managers of active pharmaceutical companies in the country were selected. Using the Cochran formula, 264 random sampled individuals were selected and, based on a return rate of 95 , the statistical sample was 250, and the results were analyzed using Smart PLS3 software. Based on the results of data analysis, it has been shown that market- orientation and entrepreneurial orientation affect new product development. Also, the moderating role of technological capacity and management capacity in the relationship between variables were confirme
PARALLEL TITLE PROPER
Parallel Title
An investigating on the effect of strategic orientation on new product development performance:The moderating role of technological capacity and managerial capacity
PERSONAL NAME - PRIMARY RESPONSIBILITY
اسکندری، علی
Eskandari, Ali
ELECTRONIC LOCATION AND ACCESS
Public note
سیاه و سفید
نمایه‌سازی قبلی
