NOTES PERTAINING TO PUBLICATION, DISTRIBUTION, ETC.
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INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
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Includes bibliographical references (p. 229-232) and index.
CONTENTS NOTE
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What is demand management -- Is demand management worth the effort? -- Principles of demand planning -- Principles of communicating demand -- Principles of influencing demand -- Managing and prioritizing demand -- Multiple views of demand -- The human quotient -- Planning strategies for managing uncertainty -- Performance measurements -- Role of technology -- Demand collaboration -- Demand consensus and integration.