NATIONAL BIBLIOGRAPHY NUMBER
Number
ebl20228687
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
eng
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
connected world /-Kellogg on branding in a hyper
.PUBLICATION, DISTRIBUTION, ETC
Name of Publisher, Distributor, etc.
John Wiley and Sons, Inc.,
Date of Publication, Distribution, etc.
, 2019.
NOTES PERTAINING TO PUBLICATION, DISTRIBUTION, ETC.
Text of Note
e
TOPICAL NAME USED AS SUBJECT
Brand name products. ; Branding (Marketing) ; Internet marketing. ; Customer relations ; Management. ;
PERSONAL NAME - PRIMARY RESPONSIBILITY
Tybout, Alice M., ; editor. ; Calkins, Tim, ; editor. ;
old catalog
