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عنوان
Marketing research
پدید آورنده
/ Naresh K. Malhotra
موضوع
Marketing research,Marketing research- Methodology
رده
HF5415
.
2
.
M29
2007
کتابخانه
Central Library and Documents Center of Mazandaran University
محل استقرار
استان:
Mazandaran
ـ شهر:
Babolsar
تماس با کتابخانه :
62
-
35302861
-
011
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0132279460 0132221179 9780132221
NATIONAL BIBLIOGRAPHY NUMBER
Number
27718
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
eng
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Marketing research
Other Title Information
:an applied orientation
First Statement of Responsibility
/ Naresh K. Malhotra
EDITION STATEMENT
Edition Statement
5th ed.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Upper Saddle River, NJ
Name of Publisher, Distributor, etc.
: Pearson/Prentice Hall,
Date of Publication, Distribution, etc.
, c2007.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 v.
Other Physical Details
:(various pagings) ill., map 29 cm. +1 CD-ROM (4 3/4 in.)
GENERAL NOTES
Text of Note
Language: انگلیسی
Text of Note
"SPSS student version 14.0"--CD-ROM.
NOTES PERTAINING TO PUBLICATION, DISTRIBUTION, ETC.
Text of Note
Print
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
ng
Text of Note
Includes bibliographical references and index.
TOPICAL NAME USED AS SUBJECT
Entry Element
Marketing research
Entry Element
Marketing research- Methodology
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8
.
3
PERSONAL NAME - PRIMARY RESPONSIBILITY
Malhotra, Naresh K.
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