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عنوان
The essence of services marketing
پدید آورنده
/ Adrian Payne
موضوع
Service industries- Marketing
رده
HD9980
.
5
.
P34
1993
کتابخانه
Central Library and Documents Center of Mazandaran University
محل استقرار
استان:
Mazandaran
ـ شهر:
Babolsar
تماس با کتابخانه :
62
-
35302861
-
011
INTERNATIONAL STANDARD BOOK NUMBER
Qualification
(V.1)
(Number (ISBN
013284852
NATIONAL BIBLIOGRAPHY NUMBER
Number
34486
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
eng
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
The essence of services marketing
First Statement of Responsibility
/ Adrian Payne
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York
Name of Publisher, Distributor, etc.
: Prentice Hall
Date of Publication, Distribution, etc.
, 1993.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
x, 253 p.
Other Physical Details
: ill
SERIES
Series Title
(The Essence of management series)
GENERAL NOTES
Text of Note
Language: انگلیسی
NOTES PERTAINING TO PUBLICATION, DISTRIBUTION, ETC.
Text of Note
Print
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (p. 246-248) and index
TOPICAL NAME USED AS SUBJECT
Entry Element
Service industries- Marketing
PERSONAL NAME - PRIMARY RESPONSIBILITY
Payne, Adrian
PERSONAL NAME - SECONDARY RESPONSIBILITY
series
old catalog
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