عنوان
پدید آورنده
موضوع
رده
HF 5415.2 .K53 1996
HF
5415
.
2
.
K53
1996
کتابخانه
محل استقرار
I1
TITLE AND STATEMENT OF RESPONSIBILITY
First Statement of Responsibility
Kinnear, Thomas C.
Title Proper
Marketing research : an applied approach
.PUBLICATION, DISTRIBUTION, ETC
5th ed
Place of Publication, Distribution, etc.
New York
Name of Publisher, Distributor, etc.
McGraw-Hill
Date of Publication, Distribution, etc.
1996
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xxii, 888 p. : ill. )some col.(, maps + 1 computer disk
SERIES
Series Title
McGraw-Hill series in marketing
GENERAL NOTES
Text of Note
Includes bibliographical references and indexes
TOPICAL NAME USED AS SUBJECT
Entry Element
Marketing research
Entry Element
Marketing - Management
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF
Book number
5415
.
2
Classification Record Number
.
K53
1996
PERSONAL NAME - PRIMARY RESPONSIBILITY
Relator Code
AU
Dates
1943-
Entry Element
Thomas C. Kinnear, James R. Taylor
LOCATION AND CALL NUMBER
Shelving Form of Title, Author, Author/Title
English
