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عنوان
Service marketing
پدید آورنده
/ Christopher lovelock, Jochen Wirtz
موضوع
marketing- management,professions- marketing,service industries- marketing,customer services- marketing
رده
HD9987
.
82
.
L6S4
2007
کتابخانه
Insurance Research Institute Library
محل استقرار
استان:
Tehran
ـ شهر:
Tehran
تماس با کتابخانه :
021
-
22092265
NATIONAL BIBLIOGRAPHY NUMBER
Country Code
IR
Number
2699
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
انگلیسی
COUNTRY OF PUBLICATION OR PRODUCTlON
Country of publication
IR
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Service marketing
General Material Designation
[Book]
Other Title Information
:people,technology,strategy
First Statement of Responsibility
/ Christopher lovelock, Jochen Wirtz
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Upper saddle river
Name of Publisher, Distributor, etc.
: pearson/ prentice Hall
Date of Publication, Distribution, etc.
, 2007.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
XX,648 p.
Other Physical Details
:ill
GENERAL NOTES
Text of Note
Language: انگلیسی
NOTES PERTAINING TO PUBLICATION, DISTRIBUTION, ETC.
Text of Note
Print
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index
TOPICAL NAME USED AS SUBJECT
marketing- management
professions- marketing
service industries- marketing
customer services- marketing
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8
L911S
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HD9987
.
82
Book number
.
L6S4
2007
PERSONAL NAME - PRIMARY RESPONSIBILITY
Lovelock, Christopher H.
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Wirtz, Jochen ، assisstant author
ORIGINATING SOURCE
Country
ایران
old catalog
p
BL
1
a
Y
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