Framing the 2019 DC Dyke March Ban of the Jewish Pride Flag through Facebook Comments
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Gordon, Cynthia
.PUBLICATION, DISTRIBUTION, ETC
Name of Publisher, Distributor, etc.
Georgetown University
Date of Publication, Distribution, etc.
2020
PHYSICAL DESCRIPTION
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127
DISSERTATION (THESIS) NOTE
Dissertation or thesis details and type of degree
M.S.
Body granting the degree
Georgetown University
Text preceding or following the note
2020
SUMMARY OR ABSTRACT
Text of Note
In this study, I investigate the ways in which Facebook users, through public comments they post on an LGBTQ+ organization's page, multimodally construct diverse interpretations and meanings of an event. Bringing together Bateson's (1972) and Goffman's (1974) interactional understandings of frame with Entman's (1993) conception of frame as a sense of perceived reality made salient to the self and others, I demonstrate the ways in which interactants use multimodal communicative strategies on Facebook to construct frames of interpretation to problematize an aspect of the 2019 Dyke March in Washington, DC, and ultimately, the organization itself. Days ahead of the 2019 DC Dyke March, organizers banned the Jewish pride flag, claiming that the flag, with the Star of David in the center of a rainbow flag, is reminiscent of the Israeli flag, and is thus a symbol of "violent nationalism" against their queer values of anti-Zionism. This caused a large outcry from both local and national queer (and) Jewish communities, as many claimed the ban was anti-Semitic.