Evaluating the Effectiveness of the Pedestrian Safety Intervention Program: Behavioral and Observational Approach
General Material Designation
[Thesis]
First Statement of Responsibility
Patel, Deep
Subsequent Statement of Responsibility
Jalayer, Mohammad
.PUBLICATION, DISTRIBUTION, ETC
Name of Publisher, Distributor, etc.
Rowan University
Date of Publication, Distribution, etc.
2020
GENERAL NOTES
Text of Note
115 p.
DISSERTATION (THESIS) NOTE
Dissertation or thesis details and type of degree
M.S.
Body granting the degree
Rowan University
Text preceding or following the note
2020
SUMMARY OR ABSTRACT
Text of Note
Pedestrians are considered as the most vulnerable road users. On a nationwide scale, according to the National Highway Traffic Safety Administration, there were 6,075 pedestrian fatalities and more than 85,000 pedestrian injuries as a result of traffic crashes in 2017. This study provides national and state pedestrian fatality statistics, a systematic literature review of pedestrian injury severity, observational (video-based) & behavioral (survey-based) evaluation of the Street-Smart NJ pedestrian safety intervention campaign. The Street-Smart NJ is public education, awareness, and behavioral change campaign program that aims to improve pedestrian safety by increasing awareness of pedestrian safety risks and improving compliance with pedestrian and motorist laws. To do so, before and after campaign data was collected, and several statistical analyses were performed accordingly. In terms of the behavioral study, significant improvements in terms of pedestrian behaviors (i.e., crossing against the signal or outside the crosswalk) and driver behaviors (e.g., drivers not stopping for pedestrians in crosswalk) after the Street-Smart NJ campaign was reported. The observational study also showed significant improvements in pedestrian behaviors (i.e., crossing against the signal or outside the crosswalk) and driver behaviors (e.g., drivers not stopping for pedestrians in crosswalk) in most of the study communities following Street-Smart NJ campaign.