عنوان

Marketing wireless products /

(Number (ISBN

075065936X

(Number (ISBN

9780750659369

Number

b796508

Title Proper

Marketing wireless products /

General Material Designation

[Book]

First Statement of Responsibility

Sarah-Jayne Gratton, Dean A. Gratton.

Place of Publication, Distribution, etc.

Edinburgh :

Name of Publisher, Distributor, etc.

Elsevier/Butterworth-Heinemann,

Date of Publication, Distribution, etc.

2004.

Specific Material Designation and Extent of Item

256 pages

Text of Note

A brief history of wireless technology -- How wireless technology works -- What makes a wireless product sell? -- Comparing wireless technologies -- The birth of an idea / Johan Åkesson -- Marketing IBM wireless leadership : technology, inhibitors, strategy and solutions / Ronald Sperano -- From entrapment to freedom / Gary Evans -- Marketing wireless : a manufacturer's perspective / Nick Hunn -- Mobilian marketing : using all available channels for marketing influence and intelligence / Wade Gillham -- Short-distance wireless : marketing 802.11 and Bluetooth / Tom Siep -- A pioneer for mobile communications / Derrick Emeka -- Marketing the advanced operating system for mobile phones / Simon Garth and Andrie de Vries -- Where do we go from here? -- Conclusions drawn and lessons learned.

0

Cell phone systems-- Marketing.

Cell phones.

Wireless communication systems.

Cell phone systems-- Marketing.

Cell phones.

Wireless communication systems.

Number

Edition

Class number

Book number

Gratton, Sarah-Jayne.

Gratton, Dean A.

Date of Transaction

20201207092152.0

Electronic name

[Book]

Y