Includes bibliographical references (pages 277-278) and index.
CONTENTS NOTE
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Foreword / by Kerry Cattell -- Overcoming a shaky start: millennium Novum -- Every business needs it: margin -- Issues affecting healthy margins in sales -- The weapon of math instruction -- Balancing your company's selling and management efforts -- Now for some real bulletproofing -- Why you perceived value beats product quality -- How salespeople can sell higher -- Getting higher market prices -- Price wars and profit -- Price war recuperation -- Pricing for profit in the market -- For hard times have a plan B -- Cash flow: indicator of financial health -- The social damage of profit failure -- The delight of positive profit -- Responsibilities attached to profit making.
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SUMMARY OR ABSTRACT
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"In the Power of Positive Profit, business expert Graham Foster attacks the issue of false business success promoted through volume selling, cost cutting, or both, and offers powerful business lessons and breakthroughs for making an appropriate profit while maintaining or even sharpening your competitive edge."--Jacket.