Includes bibliographical references (pages 237-244) and index.
CONTENTS NOTE
Text of Note
Foreword; 1 Setting the Scene; I: APPLYING THE RIGHT BUSINESS DESIGN; 2 Creating an Extended Customer Relationship Business; 3 Creating the Business You Want; 4 Transparency and a Dialogue with the Customer; 5 Finding the Right Mix of Business Designs; II: LISTENING, LEARNING, AND LEADING; 6 Solving the Right Problem the Right Way; 7 Solving a Messy Problem: Changing the Way a Product Portfolio Is Developed; 8 Solving a Divergent-Views Problem: Developing the Right Pickup Truck Portfolio and Getting the Right Engine in the Camaro and Firebird.
Text of Note
9 Solving a Complex Problem: Averting Unintended Consequences10 Applying What You Have Learned: Restoring an Existing Brand and Establishing a New One; III: MARKETING AS A STATE OF MIND; 11 Understanding the System in Which the Enterprise System Operates; 12 Challenging Our Critical Assumptions; 13 Leveraging Knowledge Across the Enterprise; 14 Combining Imagination and Market Knowledge; 15 Creating the Right Business Design in the Face of Uncertainty; 16 Starting with Your Destination; Notes; Index; A; B; C; D; E; F; G; H; I; K; L; M; N; O; P; R; S; T; U; V; W; X; Z.
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SUMMARY OR ABSTRACT
Text of Note
Describes the strategic turnaround at General Motors beginning in the early 1990s that has brought it back from the brink of bankruptcy. This work focuses on how other companies in a variety of industries can learn from GM's experience.
SYSTEM REQUIREMENTS NOTE (ELECTRONIC RESOURCES)
Text of Note
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
00020142
OTHER EDITION IN ANOTHER MEDIUM
Title
Surviving transformation.
International Standard Book Number
0195171411
PARALLEL TITLE PROPER
Parallel Title
GM's surprising turnaround
CORPORATE BODY NAME USED AS SUBJECT
General Motors Corporation-- Management
General Motors Corporation-- Gestion
General Motors Corporation.
TOPICAL NAME USED AS SUBJECT
Automobile industry and trade-- United States-- Management, Case studies.
Organizational change-- United States, Case studies.
Automobiles-- Industrie et commerce-- États-Unis-- Gestion, Cas, Études de.
Changement organisationnel-- États-Unis, Cas, Études de.