عنوان
پدید آورنده
موضوع
رده
HF5415.13 .C253 2008
HF5415
.
13
.
C253
2008
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
023060756X
(Number (ISBN
0230607578
(Number (ISBN
9780230607569
(Number (ISBN
9780230607576
NATIONAL BIBLIOGRAPHY NUMBER
Number
b785665
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Breakthrough marketing plans :
General Material Designation
[Book]
Other Title Information
how to stop wasting time and start driving growth /
First Statement of Responsibility
Tim Calkins.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York, NY :
Name of Publisher, Distributor, etc.
Palgrave Macmillan,
Date of Publication, Distribution, etc.
2008.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xi, 172 pages :
Other Physical Details
illustrations ;
Dimensions
24 cm
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (pages 163-166) and index.
CONTENTS NOTE
Text of Note
Who needs a marketing plan, anyway? -- Why so many marketing plans are a waste of time -- What really matters : the one-page summary -- The best of the best -- The road map : step by step -- Writing the plan -- The big show -- Marketing plan template -- Breakthrough marketing plan example -- Twenty strategic initiatives -- Common questions.
0
SUMMARY OR ABSTRACT
Text of Note
Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives. But most marketing plans are a waste of time; they are too long, too complicated and too dense. They end up sitting on a shelf, unread and unrealized. Breakthrough Marketing Plans is an essential tool for people who create marketing plans and people who review them. The book provides simple, clear frameworks that are easy to apply, and highlights why marketing plans matter, where they go wrong and how to create a powerful plan that will help build a strong, profitable business.
TOPICAL NAME USED AS SUBJECT
Marketing-- Planning.
Corporate planning.
Marketing-- Planning.
Marketing strategy.
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8/02
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
13
Book number
.
C253
2008
PERSONAL NAME - PRIMARY RESPONSIBILITY
Calkins, Tim.
ORIGINATING SOURCE
Date of Transaction
20201206233309.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
