Patricia H. Fisher, Marseille M. Pride ; with assistance from Ellen G. Miller.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Chicago :
Name of Publisher, Distributor, etc.
American Library Association,
Date of Publication, Distribution, etc.
2006.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (152 pages) :
Other Physical Details
illustrations
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
CONTENTS NOTE
Text of Note
Figures; Preface; Acknowledgments; 1 -- Strategic Plans; 2 -- Mining Data; 3 -- Developing the Marketing Plan; 4 -- Marketing Plan Introduction; 5 -- Target Markets; 6 -- Assessing the Current Marketing Situation; 7 -- Setting Goals and Objectives with Supporting Strategies; 8 -- Promotion; 9 -- Implementing Your Strategies; 10 -- Closing Thoughts; Marketing Plan Worksheets; Index.
0
SUMMARY OR ABSTRACT
Text of Note
Reproducible forms and worksheets, quick start tips, strategies and models from other libraries, and resources for more information enhance this one-stop handbook.