Includes bibliographical references (pages 177-186) and index.
CONTENTS NOTE
Text of Note
Cover; Contents; Acknowledgement; Introduction; Chapter 1 -- Spinning Webs of Meaning: Language and Social Reality; Chapter 2 -- A Semiological Approach to Meaning Making; Chapter 3 -- Understanding Organizations Through Metaphor; Chapter 4 -- Understanding Organizations Through; Chapter 5 -- Understanding Organiztions Through Discourse; Chapter 6 -- Language, Culture, Meaning; Chapter 7 -- Gender and Language; Chapter 8 -- Leadership and Language; Chapter 9 -- Meaning Making in the Electronic Age; Conclusion; References; Index.
0
SUMMARY OR ABSTRACT
Text of Note
Offering a viable alternative to 'functional' approaches to communication based around the metaphor of 'webs of meaning' and which uses semiology as its theoretical bedrock. The authors provide examples and argue how and why this approach is useful in understanding communicative processes.
SYSTEM REQUIREMENTS NOTE (ELECTRONIC RESOURCES)
Text of Note
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.