عنوان
پدید آورنده
موضوع
رده
HF5415.1255 .S55 2009eb
HF5415
.
1255
.
S55
2009eb
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0749456078
(Number (ISBN
1282101277
(Number (ISBN
661210127X
(Number (ISBN
9780749456078
(Number (ISBN
9781282101272
(Number (ISBN
9786612101274
Erroneous ISBN
0749452757
Erroneous ISBN
9780749452759
NATIONAL BIBLIOGRAPHY NUMBER
Number
b766559
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Experiential marketing :
General Material Designation
[Book]
Other Title Information
a practical guide to interactive brand experiences /
First Statement of Responsibility
Shaz Smilansky.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Philadelphia :
Name of Publisher, Distributor, etc.
Kogan Page,
Date of Publication, Distribution, etc.
2009.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (vi, 264 pages) :
Other Physical Details
illustrations
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (pages 258-259) and index.
CONTENTS NOTE
Text of Note
Why experiential? -- Outsourcing vs in-house -- BETTER -- IDEA -- Situation and background -- Experiential objectives -- Target audiences -- Message -- key communication -- Experiential strategy -- Selected locations and Brand ambassadors -- Systems and mechanisms for measurement -- Action -- Gauging effectiveness -- Evaluation.
0
SUMMARY OR ABSTRACT
Text of Note
Consumers are constantly inundated with repetitive traditional advertising messages, bombarding their lives, interrupting their TV shows and generally getting in the way. The consumer does not feel any real emotional connection with these brands, and if they do buy, it is simply because the brand that shouted the loudest got their attention. This outdated approach to marketing communications is dying, and fast. Brands are realising that to secure the lifetime value of their customers by gaining true customer loyalty, they must give something back. The relationships between brands and their tar.
SYSTEM REQUIREMENTS NOTE (ELECTRONIC RESOURCES)
Text of Note
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
MIL
Source for Acquisition/Subscription Address
OverDrive, Inc.
Stock Number
210127
Stock Number
8201B019-CE25-4FFE-BC6B-ED46AAB73A17
OTHER EDITION IN ANOTHER MEDIUM
Title
Experiential marketing.
International Standard Book Number
0749452757
TOPICAL NAME USED AS SUBJECT
Branding (Marketing)
Target marketing.
Branding (Marketing)
BUSINESS & ECONOMICS-- Advertising & Promotion.
Marketing.
Merken.
Target marketing.
(SUBJECT CATEGORY (Provisional
BUS-- 002000
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8/27
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
1255
Book number
.
S55
2009eb
OTHER CLASS NUMBERS
Class number
85
.
40
System Code
bcl
PERSONAL NAME - PRIMARY RESPONSIBILITY
Smilansky, Shaz.
ORIGINATING SOURCE
Date of Transaction
20201206115045.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
