عنوان
پدید آورنده
موضوع
رده
ML3790 .K467 2009eb
ML3790
.
K467
2009eb
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0754693341
(Number (ISBN
128205435X
(Number (ISBN
1315568055
(Number (ISBN
1317178173
(Number (ISBN
1317178181
(Number (ISBN
1409407640
(Number (ISBN
6612054352
(Number (ISBN
9780754693345
(Number (ISBN
9781282054356
(Number (ISBN
9781315568058
(Number (ISBN
9781317178170
(Number (ISBN
9781317178187
(Number (ISBN
9781409407645
(Number (ISBN
9786612054358
Erroneous ISBN
0754666654
Erroneous ISBN
9780754666653
NATIONAL BIBLIOGRAPHY NUMBER
Number
b766114
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
As heard on TV :
General Material Designation
[Book]
Other Title Information
popular music in advertising /
First Statement of Responsibility
Bethany Klein.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Burlington, VT :
Name of Publisher, Distributor, etc.
Ashgate,
Date of Publication, Distribution, etc.
[2009]
Date of Publication, Distribution, etc.
©2009
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (168 pages).
SERIES
Series Title
Ashgate popular and folk music series
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (pages 149-159) and index.
CONTENTS NOTE
Text of Note
As heard on TV : the marriage of popular music and advertising -- Selling revolution : the role of authorship in music licensing -- Commercial art : advertising as an artistic vehicle for music placement -- "The new radio" : music licensing as a response to industry woe -- In perfect harmony : popular music and cola advertising -- Taming rebellion : advertising's control over meaning -- Negotiating the future of popular music in advertising.
0
SUMMARY OR ABSTRACT
Text of Note
Television commercials are now a standard environment through which we experience popular music. The use of popular music in advertising remains a practice that continues to prompt strong and varied responses from media commentators and music fans. This continuing debate is evidence that the commercialization of the popular arts comes inbuilt not only with advantages but also with strain. As Heard on TV explores the gap between the limited academic research conducted on this subject and the countless popular assessments insisting on the cultural significance of the practice.
SYSTEM REQUIREMENTS NOTE (ELECTRONIC RESOURCES)
Text of Note
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
MIL
Stock Number
205435
OTHER EDITION IN ANOTHER MEDIUM
Title
As heard on TV.
International Standard Book Number
9780754666653
PARALLEL TITLE PROPER
Parallel Title
As heard on television
TOPICAL NAME USED AS SUBJECT
Music in advertising.
Popular music-- History and criticism.
Television advertising.
Music in advertising.
MUSIC-- Instruction & Study-- Theory.
Popular music.
Television advertising.
(SUBJECT CATEGORY (Provisional
AV
MUS-- 041000
DEWEY DECIMAL CLASSIFICATION
Number
781
.
5/4
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
ML3790
Book number
.
K467
2009eb
PERSONAL NAME - PRIMARY RESPONSIBILITY
Klein, Bethany
ORIGINATING SOURCE
Date of Transaction
20201206113106.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
