عنوان

If you build it will they come? :

(Number (ISBN

0470610565

(Number (ISBN

0470610581

(Number (ISBN

1282549499

(Number (ISBN

6612549491

(Number (ISBN

9780470610565

(Number (ISBN

9780470610589

(Number (ISBN

9781282549494

(Number (ISBN

9786612549496

Erroneous ISBN

047056363X

Erroneous ISBN

9780470563632

Number

b760735

Title Proper

If you build it will they come? :

General Material Designation

[Book]

Other Title Information

three steps to test and validate any market opportunity /

First Statement of Responsibility

Rob Adams.

Place of Publication, Distribution, etc.

Hoboken, N.J. :

Name of Publisher, Distributor, etc.

Wiley,

Date of Publication, Distribution, etc.

©2010.

Specific Material Designation and Extent of Item

1 online resource (vii, 215 pages)

Text of Note

Ready : the overview -- Domain knowledge : where did you get your idea? -- The market : how big is it, and how fast is it growing? -- Lifecycles and trends : how are these affecting your market? -- Your competitors : what are they doing? -- The experts : what do they say? -- The ready checklist -- Aim : the overview -- Research : learning what you really need to know -- Interviews : getting to the market pain -- Who are you after? : finding your target audience -- Turning data into results : how to practically apply all that you've learned -- Outside help : using research professionals -- Countdown : preparing the market for your product -- The aim checklist -- Fire : the overview -- Sales and marketing : budget for it -- The details : write product specs and schedules -- Fast to market : get a market-oriented product out quickly -- Early customers : recruit design partners and advisory boards -- Showtime : launch, market, and sell the product -- The fire checklist.

0

Text of Note

Know if you'll hit your targets before pulling the trigger on any marketing plan. More than sixty five percent of new products are commercial failures, and if you compound this with a recession, now more than ever you can't afford to be wrong. In If You Build It Will They Come, business professor and strategy consultant Rob Adams shows you how to make sure you hit your target market before you spend a lot of money. He shows you the fast, systematic and proven approach of performing Market Validation in advance of making a large product investment. Adams outlines a simple and effective market v.

Source for Acquisition/Subscription Address

OverDrive, Inc.

Stock Number

1205E16B-E2AA-4314-A5E3-D8C64BDCE1AA

Title

If you build it will they come?

International Standard Book Number

9780470563632

Marketing-- Planning.

New products-- Marketing.

BUSINESS & ECONOMICS-- Green Business.

Marketing-- Planning.

New products-- Marketing.

BUS-- 094000

KJC, KJS

Number

Edition

Class number

Book number

Adams, Rob,1959-

Date of Transaction

20201204202521.0

Cataloguing Rules (Descriptive Conventions))

pn

Electronic name

[Book]

Y